Red Seal Advantage is committed to protecting the privacy of all individuals who visit the town’s website found at (“the Site”) and who use the services found on the Site. This policy covers the treatment of personally identifiable information (“Personal Information”) gathered by Red Seal Advantage when users are accessing the site. Red Seal Advantage is committed to collecting, using and disclosing Personal Information provided to us in compliance with all applicable federal and provincial privacy laws in Canada (“Privacy Legislation”).

1. What is Personal Information?

Federal privacy legislation, the Personal Information Protection and Electronic Documents Act (PIPEDA), applies to “personal information” about an “identifiable individual” but does not include name, title, business address, and business phone number used for business purposes.

Accordingly, the term “Personal Information” within this Privacy Policy means information about an identifiable individual, but does not include publicly available information such as a public directory listing of an individual’s name, position name or title, business telephone number, business address, business e-mail, business fax number and other similar business information (as long as such information is used for contacting the individual in relation to the individual’s business responsibilities and for no other purpose); or aggregated information that cannot be associated with a specific individual.

Red Seal Advantage does not sell or lend Personal Information it may collect to any third-party.

2. Personal Information Collected Through Website

A visitor to the Site does not automatically provide Red Seal Advantage with Personal Information. However, Red Seal Advantage web server may collect and retain certain information related to a computer’s visit to the Site, such as the IP address and domain used to access the Site, the type and version of the browser used to access the Site, the date and time of the visit, the page that the Site was entered and exited by; and, the address of any referrer website if the visiting computer was referred to the Site by a search engine or other website.

The Site uses Google Analytics™ to record the IP addresses of computers that connect to the Site. Google Analytics™ uses these addresses to generate geographically related statistics which assist Red Seal Advantage with the administration of the Site. Red Seal Advantage does not attempt to link the IP addresses of the computers that have visited the Site with the identities of individuals.

More information regarding Google Analytics™ can be found at htttp://

The Site also uses “cookies” which are small data files transferred to a user’s hard drive by the web browser when a user visits the Site. A transferred cookie can only be read by the Site when a user returns to the Site. Cookies are used to identify users and track their preferences so that a user’s experience with the Site may be customized accordingly. If a user does not want to have a cookie placed upon their hard drive by the Site, most web browsers allow users to change this preference to disallow cookies; however, note that this could change the functionality of the Site.

Your IP address and other relevant non-identifiable information may be used in order to trace any fraudulent or criminal activity.

3. Linking to Third Party Websites

The Site may contain links to third-party websites. These links are provided solely as a convenience to visitors to the Site and not as an endorsement by Red Seal Advantage of the contents of such third-party sites. Red Seal Advantage disclaims all responsibility for the privacy practices, policies, or other privacy related matters associated with the third-party websites to which the Site is linked.

Red Seal Advantage recommends that visitors who link to third-party websites through the Site thoroughly review the privacy policies of those third-party websites prior to providing personal information.

4. When Does Red Seal Advantage Collect, Use and Disclose Personal Information?

Red Seal Advantage collects Personal Information submitted by visitors to the Site through the “contact me,” “notify me,” “Get Started,” “Let’s Get Started,” and “Register” portions of the Site.

This Personal Information is used by Red Seal Advantage to establish or manage its relationship with visitors to the Site, to respond to the queries of visitors and to facilitate receipt of Red Seal Advantage information and services. Red Seal Advantage restricts the collection of personal information to that which is necessary for the identified purposes.

5. Providing Consent

By providing Personal Information to Red Seal Advantage through the Contact Us link on the website, the individual’s consent to Red Seal Advantage using that Personal Information for the identified purposes is implied by Privacy Legislation.


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